BMW X5 & X6 LAUNCH
COLLABORATING WITH creators TO unlocked new audiences on ig
In partnership with BMW and agencies, Meta unlocked a 46% net new audience on Instagram through a campaign that merged creator generated content transformed into ads with optimized vertical TV commercials.
my role: creative strategy, creative direction, photography
creators: @thepacman82, @drexlee
PUTTING THE ORGANIC CONTENT TO WORK FOR PAID
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PUTTING THE ORGANIC CONTENT TO WORK FOR PAID 〰️
MARRIOTT BONVOY
The first ever campaign shot with Rayban Stories
Turning on experimental mode to ship 'This Is My Marriott,' a campaign that documented Sydney's Mardi Gras, captured the community's first-person reactions, and delivered a refreshing lo-fi aesthetic across an ecosystem of assets for Meta platforms.
my role: creative strategy, creative direction
SPOTIFY ONLY YOU 🇮🇩 🇹🇭 🇵🇭
Mega influencers drove people to Spotify in-app experience
We transformed Instagram AR into a multi-choice experience that delivered a unique AR video to celebrate the launch of Spotify Only You for the people on Instagram.
By partnering with influencers, we produced an ad inviting people to go to Spotify to celebrate their unique taste. In typical Southeast Asian fashion, the scale was huge.
20M people reached
1.5M AR impression
4x higher Action Intent than APAC norm
1.5x higher Affinity than APAC norm
my role: creative strategy, creative direction
creators: @awkarin, @marchutavuth, @mimiyuuuh, @bintangemon, @kikysaputrii
Experience on IG
Ads with influencers
NISSAN JUKE 🇬🇧🇫🇷🇪🇸🇳🇱🇩🇪
Driving record results with aN Ig first campaign
We influenced Nissan to adopt Instagram's language for a major EMEA launch, yielding 5x higher Ad Recall and 7x Brand Awareness with Instagram-first ads versus traditional vertical TVCs.
my role: creative strategy
SEPHORA
Beautiful dynamic ads promote multiple products direct from the catalog
Animations with placeholders allow Meta’s AI to change products automatically to meet audiences’ needs.
my role: creative strategy, creative direction, art direction